Our Story

We are a passionate collective of riders, builders, and designers who share a common belief in the power of multi-purpose products. Our journey began with a shared love for adventure, fueled by the desire to explore the world beyond the confines of podiums and conventional boundaries. What started as a social ride has now become a social business. Wondercross began life as a multi disciplinary ride built around people, roads, gravel & trails. These four pillars are proudly stamped into every product we design and build to remind us of our beginnings.

As riders, we seek the thrill of the unknown, embracing the untamed trails and uncharted territories. We understand the unique needs and challenges that arise during our expeditions, which is why we are driven to create products that are versatile, adaptable, and capable of accompanying us on any quest we embark upon. But we are not just riders; we are also builders and designers. Our team is composed of creative minds that blend innovation with practicality. Each product we craft is a result of meticulous planning and relentless pursuit of excellence. We take pride in the craftsmanship that goes into every item we produce, ensuring they not only serve their purpose but also stand the test of time.

For the people not the podium

At the core of our existence lies a profound sense of community. We believe that the best adventures are the ones shared, and our products are designed to strengthen the bonds between like-minded enthusiasts. Our community is the foundation on which we stand, inspiring us to continuously improve and evolve. Whether you're a seasoned cyclist, a daring bike-packer, or a first time traveler, our products are created with you in mind. With a deep-rooted commitment to functionality and adaptability, we aim to enhance your experience and equip you to face any challenge that comes your way.

We are not merely a brand; we are a lifestyle driven by the spirit of adventure and fuelled by the power of community. Join us on this journey, as we ride, build, and design for the love of exploration and the joy of camaraderie.


  • William

    With over 25 years of invaluable experience in the bike industry, William has been a keen observer of the ever-changing trends and demands of the cycling community. He has witnessed the evolution of the sport, the rise of new technologies, and the shifting preferences of riders. Throughout these dynamic changes, one aspect has always remained constant for him – his unwavering commitment to designing and building bikes that cater to the unique requirements of each individual rider.

    His path eventually led him to fulfill a long-held dream - opening his own bike shops. These shops quickly became a hub for the local cycling community, and as the weekly Wondercross rides gained popularity, he recognised the opportunity to create a bike line tailored explicitly to the diverse terrains of these rides.

  • Matt

    Matt's professional journey as a designer specialised in branding and print has given him the artistic finesse and keen eye for aesthetics that make him the perfect fit as Brand Manager at Wondercross. His natural curiosity for mechanics and systems adds depth to his understanding of bicycles, enabling him to envision products that not only perform exceptionally but also reflect the soul of the brand.

    With an impressive blend of creativity and technical know-how, Matt effortlessly marries his love for aesthetics and design with his genuine passion for cycling. His keen eye for detail and commitment to innovation make him a guiding force as Wondercross takes its first few pedal strokes. As a Co-Founder, he is resolute in nurturing the company's growth and ensuring that Wondercross continues to pave the way for exciting possibilities in the cycling world.